As promised, here are some more thoughts on social media and it's interaction with the British legal system. As part of Social Media Week (#smwldn), this morning I attended a breakfast workshop entitled
- "...entitled, when reporting the death of an individual, to make use of publicly available material obtained from social networking sites. However, editors should always consider the impact on grieving families when taking such information (which may have been posted in a jocular or carefree fashion) from its original context and using it within a tragic story about that person's death".
|235 results found for 'on Facebook page' on the Mail Online site, dating back as far as May 2007!|
- So, when can (or should) people seek legal redress for issues arising from social media?
The lawyer this morning ascertained that only 1% of issues of this nature lead to legal action and that actions vary according to:
- the tolerance of the individual/company concerned
- who is the target, is it very personal?
- potential impact (financial being a big consideration)
and suggested it's best practice to find the lowest impact solution (both in terms of cost and negative publicity) and work with PR and social media teams to manage a response.