Monday, 23 July 2012

HTC Elevate

Good news - For everyone fed up of me prattling on about my phone, I now have a different forum in which to do it!

I saw a random tweet asking for 500 people to join the HTC Elevate program, and, given my geeky obsession with the little green robot, I signed up. They are (were?) after people to be part of a community, who share tips, beta test, give feedback and enter competitions. 

Unfortunately there was a confidentially agreement as part of the signup forms, so don't expect any exclusives here, but I will still keep the blog updated on anything that's in the public arena, and any handy hints and tips that I learn.

I think it's a great way of rewarding natural brand ambassadors and also very a good move for HTC itself. The community is giving them honest insights into the product's strengths and weaknesses and even suggesting improvements. It has the feel of market-research-meets-think-tank and members are engaged on a personal level, rather than disintrested focus groups. 

HTC is a company that's really listening, in an honest yet professional way, yet they aren't constantly shouting about it either. Quietly brilliant....

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