TweetDeck is twitter’s own twitter ‘client’ - a program which acts independently of the website itself, yet pulls in twitter content and allows you to interact with it. It also acts as a sort of social media dashboard for other platforms such as Facebook, allowing you to view aspects of all your accounts at a glance and post across them all simultaneously.
It is a popular social media management tool for companies, agencies, community managers, or even just individuals with many social media accounts. There are many benefits of the platform, but it isn't for everyone, so I have summarised the key points below:
- Notification pop ups - you can adjust settings so that Tweetdeck will run in the background but still alert you via a pop up window when your brand is mentioned.
- Scheduling facility - this function allows you to ‘schedule’ a tweet, which will post automatically at a set point in the future, so you needn't worry about missing optimal times to tweet.
- Customisable - its quick to set up customised columns within the 'deck' layout. You can then create a 'control panel' with columns displaying search terms, mentions, messages etc. how you would like them.
- Relatively easy to use - support documents and video tutorials exist and because Tweetdeck has been around for a few years there are plenty of free tutorials and articles online.
- Speed - whilst generally quite fast the Tweetdeck platform can slow down when dealing with large volumes of tweets, which can make it harder to monitor multiple search terms in real-time.
- Installed locally - Tweetdeck has to be installed locally on your machine, meaning all functons (including scheduled tweets) cannot work unless Tweetdeck is actually open and running on your computer. Not ideal for those 4am tweets to your followers overseas!
- No analytics - Tweetdeck has no inbuilt analysis package, meaning that to analyse the success of your social efforts you will need another application. This is a big negative point for Tweetdeck as most users not prefer the simplicity of being able to create and analyse posts from within one platform.