In 2008 I was working in Old Street. This was before the term 'Tech City' was coined, but it was still a hive of digital activity and tech start-ups and I'm sure I remember the phrase 'Silicon Roundabout' being bandied about. Back then I worked in a shared office with other digital types and I saw lots of funny little cards exchanging hands. These weren't the traditional size of business cards (how did those become globally standardised by the way? Who decided that? Must have been a ploy from someone who wanted to produce a business card holder...). These were small rectangles, which sort of reminded me of the space a tweet would occupy (yes, I was a Twitter addict even then!) and had the most wonderful selection of colourful images printed on them. Each one seemed to be different and personal to the techy type that proffered it.
When I enquired I was answered with great enthusiasm: "why they're mini Moo cards!", "We love Moo, great little company" and "Everyone in digital has them. In fact, I know people who won't take you seriously as a tech start-up if you have the old business cards!".
When I moved away from Old Street I didn't see many Moo cards and assumed they hadn't managed to go mainstream and move away from being a tech geek's calling card. But I did see the odd advert online which meant they must be ticking over ok...then one day recently I overheard someone in a non-digital setting comment "what cute little cards" and I knew the Moo card was back!
As I'm branching out into doing more freelance work, Moo were my fist point of call for cards. A natural choice and I'm glad to see they're doing so well. I ordered the cards pictured above (and a few other designs), and then (as Sod's Law would have it) discovered that attendees of Digital Shoreditch also get 100 free Moo cards. No problem though, I've ordered even more!
And, for my lovely digilance readers - a 10% discount off all Moo orders when you order via this link. Enjoy :)
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