Tuesday, 6 August 2013

Best Practice in UX - Ideal Airlines

Airline websites are well known for being a User Experience (UX) nightmare. Those hard-to-navigate menus, 'best offer' pop-ups and terrible colourschemes are enough to put anyone off air travel. This clever agency has shown the way to change all that, with their fantastic concept video.

None of the suggestions are ground-breaking, but when well-executed with good design they would make booking a flight an altogether more enjoyable experience. Well played.

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